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Nazuk Beauty is more than just skincare—it's a journey of tradition, transformation, and a mother’s love
Nazuk Beauty was born from a personal struggle. When our founder Zulmira moved to the U.S., she faced unexpected hair loss. Searching for a solution, she tried everything—until she rediscovered the beauty secret her mother once used: Usma Grass.
One simple compliment changed everything: 'You have beautiful eyebrows.' That moment took Zulmira back to her childhood—watching her mother apply Usma Grass, a time-honored ritual for naturally thick brows and healthy hair. This ancient secret, passed down through generations, became the foundation of Nazuk Beauty.
That moment sparked a vision—to share this ancient beauty ritual with the world. Zulmira set out to create Nazuk Beauty, a brand built on authenticity, tradition, and the transformative power of Usma Grass.
What does Nuzk Mean
"Nazuk" is more than just a name—it embodies a philosophy. In Central Asian culture, "Nazuk" translates to "graceful" or "delicate." But true beauty isn’t just about delicacy; it’s about the quiet strength that lies within.
For generations, women have carried both grace and resilience—whether nurturing their families, overcoming challenges, or passing down beauty rituals like Usma Grass. This strength is at the heart of Nazuk Beauty.
Nazuk Beauty represents the harmony between softness and strength—the power to embrace tradition while forging new paths. Just like our products blend ancient wisdom with modern innovation, "Nazuk" is a reminder that beauty is more than appearance—it’s a legacy of strength, self-care, and confidence.
The Secret Behind Fuller Brows & Healthier Hair
What Is Usma Grass?
Uyghur girls and girls from many Central Asia countries have a history of several hundred years of using Usma to obtain healthier and darker hair.💚 Nãzuk Beauty collaborates directly with farms in Central Asia to bring the most natural ingredients to New York, because this centuries-old secret formula shouldn't remain a secret forever. 🌱
Usma grass, also known as European woad, holds great significance in Uyghur and other Central Asian culture. It has been used for centuries to enhance their eyebrows, hair, and lashes. The juice of Usma grass darkens and adds gloss to eyebrows, creating a captivating look. Its unique composition, including compounds like indigotin and isatan B, stimulates hair follicles and promotes growth. Regular use nourishes eyebrows, strengthens strands, and improves overall health. Usma grass is a traditional beauty secret passed down through generations. While integrated into cosmetics, many still prefer applying the grass juice directly.