Approved by Generations. Passed On to You.

Centuries of beauty wisdom, reimagined into clean formulas that fit effortlessly into your routine.

Clean. Effective. Truly Transformative.

Effective, clean formulas designed to help your hair and brows look fuller, healthier, and naturally beautiful.

Real Results from Real Customers

Guarantees

  • All-Natural Ingredients

    Simple, Safe & Clean

  • Handmade

    Handcrafted in New York City

  • Authentic

    Usma Grass sourced from Central Asia

  • Chemical Free

    No Harsh or Harmful Ingredients